Gwyneth Paltrow has boarded the Skims train, toot toot!! The Goop founder modeled fellow celebpreneur Kim Kardashian’s shapewear line in an Instagram Stories post on Wednesday, September 20, pairing a brown bodysuit with leggings from Joah Brown for a workout involving a big stick. Okay!
Speaking as someone who owns a Skims bodysuit (I’ve worn it once but that’s my fault), I can confirm they are flattering and supportive, but they’re also thongs, which seems not ideal for exercise? To each their own butt crack.
As the Daily Mail pointed out, this tacit promotion may be a bit of quid pro quo; Kardashian stars in the newest season of American Horror Story, which premieres today, and is produced by…Paltrow’s husband Brad Falchuk. And since Paltrow and Kardashian are both barred from promoting the show due to the current SAG-AFTRA strike, maybe shouting out the clothing line is the next best thing?
Last we checked in with Gwyneth Paltrow’s Instagram, she was taking a social media break, which she announced August 2. It was a short-lived break and she has uploaded to the grid six times since then, but so what. Kardashian, meanwhile, unable to promote her acting debut, has been business as usual: an out of touch bit of shady spon con here, a proud mom moment there, and she might be “hanging out” with NFL player Odell Beckham, Jr. This marks a return to form for Kim, who, before dating comedian Pete Davidson and marrying rapper Kanye West, mainly dated athletes.
Last time Gwyn and Kim linked up it was for an episode of the Goop podcast, and they discussed social media rules. Didn’t seem like the beginning of a beautiful partnership, but then, strikes do funny things to celebrities. That, or Timothée Chalamet is trying desperately to blend the KarJenners in with the Hollywood A-List. Eyes emoji!!!