Red hair color has never been hotter than the past year. Countless celebs like Megan Fox, Sydney Sweeney, and now, Emily Ratajkowski, have debuted their own takes on the fiery shade, proving red hair mania is still going strong.
Ratajkowski’s new hue isn’t just any old take on red, though: Her look was created and customized by celebrity hair colorist Jenna Perry at New York City’s Jenna Perry Salon. If that name sounds familiar, that’s because she’s practically royalty when it comes to red hair: Perry is responsible for Kendall Jenner’s iconic Met Gala copper, Maude Apatow’s red in Little Shop of Horrors, and Bella Hadid’s neon-red money pieces.
Ratajkowski is very much giving Kirsten Dunst in Spider-Man with her gorgeous “glazed amber” red hair and bangs. “I dubbed the color Glazed Amber,” Perry says of Ratajkowski’s new color. “I wanted to create a red shade that not only complimented her skin and eye color, but something that was fun for summer and easy for her to transition back to her signature brunette.”
As for why Perry believes there’s such a strong shift towards red hair as of late? “Red hair provides the ultimate confidence and strength,” she says.
Feeling inspired? Here’s how to get the look yourself. “It’s important for each person to ask their colorist for a shade of red that compliments their skin tone and eye color,” Perry explains. “You should also always bring a reference picture to your colorist so they have a full understanding of what you’re hoping for but can also manage expectations.” Feel free to screenshot Emily Ratajkowski’s Instagram.
Perry also notes that glazed amber red hair like Ratajkowski’s is high-maintenance, so don’t opt for the shade if you’re looking for a lazy-girl look. “Don’t make the change if you’re not committed to taking care of your hair regularly,” she advises. “There’s a lot of aftercare if you want it to stay vibrant and healthy.” Translation? Your shade could start to fade unless you prioritize at-home care.
According to Perry, amber glaze upkeep includes getting tough-ups and glazes every six to eight weeks, as well as exclusively using sulphate-free shampoos and conditioners formulated for colored hair-care.