Can Pinterest predict the future of travel?


Pinterest predicts that in 2024, younger travelers will be more focused on the restful aspect of vacation, with searches up for phrases like ‘slow life’, ‘staycation hotel’, ‘ASMR sleep’, ‘solo traveling’ and ‘digital detox challenge’. To quote the foretelling, “Gen Z and Millennials will retreat to laid-back locales that offer the opposite of a jam-packed itinerary,” Pinterest says.

Boomers and Gen X, on the other hand, will be more into off-road adventures, with searches up for ‘adventure car’, ‘off-road wheels’, and gear for overlanding. Perhaps that has something to do with the fact that many older travelers are often nearing retirement.

As for home decor—and, by extension, potentially the next Airbnb you rent—predictions abound for how interior design could shift. The minimalist aesthetic is out, and the moody hues of ‘Western Gothic’ are in. Also in: Eclectic kitchen decor with startling wall shades, and a tropical-inspired, ‘escapist aesthetic, complete with hibiscus prints, tasty mocktails and hot, hot, hot pink.’ Makes a person yearn for a coastal getaway or a retreat to a Western dude ranch, right?



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