Accessories can do more than just complete an outfit; it can tell stories and be worn as a talisman for protection or good vibes. The best jewelry brands get that, and the list of designers and labels we curated below reflect and appreciate this layered mindset. Classic fine jewelry brands like Cartier, Bulgari, and Tiffany & Co. will always be around, but they’re not your only options—in fact, a few of the most affordable brands have also made it into this list. From celebrity-loved gold hoops from Mejuri to high-quality diamond engagement rings, there’s plenty of shine to go around—with so many beautiful pieces that make great Mother’s Day gifts.
How to shop for jewelry online
Jewelry brands often fall into types—and they’re usually sorted by style and price. If you’re looking for versatile, everyday pieces that are easy on your budget, consider demi-fine or fashion jewelry that’s meant to complement your lifestyle. Hunting for something more special, like a diamond ring? There are plenty of fine and luxury options, too. Here’s how to break down the different categories:
- Demi-fine jewelry: Think of this category as the jewelry equivalent of your wardrobe essentials: versatile, endlessly wearable, and well-made. The pieces tend to be crafted from either 14-karat gold or 18-karat-gold-plated vermeil and are available at more attainable price points, typically $100 to $500. (You’ll find plenty of great gift ideas here.)
- Affordable jewelry: Looking for everyday jewelry that won’t stress you out if it goes missing and won’t dent your wallet? Consider affordable jewelry, priced between $50 and $300. These pieces create a stylish foundation and complement high-end items such as diamonds or watches.
- Fine jewelry: Looking for an engagement ring? Celebrating a milestone? Spend some time looking for jewelry here—there’s everything from statement necklaces to stunning gold rings with intricate diamond settings.
- Fashion jewelry: This category gets a bad rep because it brings to mind ’80s costume jewelry, but brands today are raising the bar with unique designs and offbeat material choices. The result? Colorful, campy pieces that are a whole mood.
- Luxury jewelry: Think of this category as the finest of fine jewelry. The price of luxury jewelry is as high as its quality, with pieces that incorporate premium gems; genuine gold, silver, and platinum metals; and signature styles. Each piece is usually considered something of a status symbol to own (like a designer handbag).
- Lab-grown diamonds: A lot of the brands on this list already have sustainability practices baked into their process—either by producing locally, ethically sourced stones, or using recycled or reclaimed materials (or a combination of all). A few are taking it a step further and focusing solely on lab-grown diamonds.
Our top jewelry brand picks by category
- Most Popular Jewelry Brands: Mejuri, Gorjana, Catbird, Kate Spade
- Best for Demi-Fine Jewelry: Aurate, Local Eclectic, Jennifer Zeuner, Monica Vinader
- Best for Affordable Jewelry: Pavoi, Ana Luisa, Kendra Scott, Jenny Bird
- Best for Fine Jewelry: Kinn, Wwake, Sophie Buhai
- Best for Fashion Jewelry: Éliou, Martha Calvo, Completedworks
- Best for Luxury Jewelry: David Yurman, Angara, James Allen
- Best for Lab-Grown Diamonds: Idyl, 1215Diamonds
- Best for Engagement Rings: Vrai
