33 Best Kids’ Halloween Costumes That Are Popular in 2023

The most magical time of the year is upon us—those autumn days when homes start to look a little bit haunted, thanks to a smattering of Halloween decor, and tots rush out in droves in the cutest kids’ Halloween costumes to collect as much candy as their little hands can possibly grab. The only tough part is helping them to decide which getup to go with.

Your toddler verging on big kid is sure to have lots to say about what costume they slip on. And chances are, the choice will be driven by the pop culture references their friends are talking about—Max from The Descendants, Peppa Pig, or their favorite Disney Princess or mythical mermaid, for example.

“Every Halloween we see kids and families are particularly drawn to costumes of their favorite characters,” says Marisa Uzzolino, manager of creative photography and PR at Spirit Halloween. “This season, we’re seeing lots of excitement around our assortment of kids Barbie costumes, including both our exclusive looks from Barbie the movie and classic Barbie looks. We also anticipate Bluey, Teenage Mutant Ninja Turtles, and Wednesday Addams will be popular 2023 picks.”

Whether you’re looking for something to *add to cart* immediately or browsing inspo to help persuade your picky 10- or 11-year-old tween boy or girl, these are some of the trendiest and highly rated kids’ Halloween costume ideas—no DIY skills required.

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